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  • Tate Gillie

Founders Said These 12 Books Helped Their Business the Most




Reading a single book can forever change your company’s trajectory. It can open your eyes to new strategies, new operating models, new ideas, and new philosophies that can catapult your company forward. It can allow you to stand on the shoulders of giants, and to benefit from wisdom of those with decades more experience than you have to work with.


The most successful founders understand this already. Warren Buffet reads 500 pages a day. Mark Cuban reads over 3 hours a day. Bill Gates reads 50 books a year.


At one of our recent virtual events, we asked founders “What book that you’ve read in the last few years have helped your business the most?” They shared with us the titles below:


Hooked: How to Build Habit-Forming Products by Nir Eyal


Eyal shares practical advice for product managers, designers, marketers, start-up founders, and anyone wants to understand how products influence our behavior. If you wish to learn more about consumer behavior and why certain products are more successful than others, this book is for you.


Never Split the Difference by Chris Voss


Chris Voss, a former FBI hostage negotiator turned businessman and academic, shares real techniques and negotiation strategies in this eye-opening bestseller. Improve your deal-making skills and learn the psychology behind how humans interact with one another with the help of straightforward and easy-to-understand tutorials.


No Rules Rules: Netflix and the Culture of Reinvention by Reed Hastings and Erin Meyer


Bestselling author of The Culture Map, Erin Meyer joins Reed Hastings in a deep dive into the inner workings of Netflix and their revolutionary, yet controversial ideologies. No Rules Rules is a fascinating collection of interviews and exclusive behind-the-scenes stories about one of the world’s leading and most influential companies.


Getting Naked by Patrick Lencioni


According to Pat Lencioni, there are three fundamental fears that sabotage client allegiance. In this revolutionary book, the reader will learn how to overcome these fears and develop strategies to uncover greater levels of customer trust and loyalty.


Zero to One by Peter Thiel


"Zero to One is an important handbook to relentless improvement for big companies and beginning entrepreneurs alike. Read it, accept Peter's challenge, and build a business beyond expectations." - Jeff Immelt, Chairman and CEO, GE.


Good Strategy / Bad Strategy by Richard Rumelt


How do I develop a business strategy? And how do I know if my strategy is the right strategy to make my business successful? Richard Rumelt uncovers all the aspects of developing and implementing a strategy, while highlighting what makes a strategy particularly good or bad. As the leader of a company, strategy is your central task – this book will help you learn the ins and outs of creating a master plan.


Lost and Founder by Rand Fishkin


As the founder and former CEO of Moz, Rand Fishkin has an unlimited amount of stories related to the many startups of Silicon Valley and what has led so many of them astray. Equipped with strong wit and humour, these stories have been a delight to so many readers around the world and for good reason.


Killin’ It by Sheryl O’Loughlin


Launching a business in the midst of dealing with real life is a daunting task. Learn how to grow a business while maintaining a wholesome life with this practical guide of realistic advice from the author’s own personal journey.


Principles by Ray Dalio


Ray Dalio, billionaire hedge fund manager and entrepreneur, shares a refined list of his unconventional principles that he used to find great success in both life and business. Adopting these principles will truly transform your business – the possibilities are endless.


Sell More Faster: The Ultimate Sales Playbook for Startups by Amos Schwartzfarb


This straightforward book of guidelines and practices takes you through a step-by-step process on everything you need to do before officially launching your startup. Learn how to keep track of your organizational goals in every step of the process, from launching to scaling and everywhere in between.


Limitless by Jim Kwik


Jim Kwik takes a science-based approach to break down the habits of world class actors, athletes, CEOs, and business leaders in both business and in life. In this eye-opening collection of stories, Kwik reveals practical tips to help accelerate learning, memory, creativity, focus, and results-based strategy for any aspiring entrepreneur.


Rich Dad Poor Dad by Robert T. Kiyosaki


A fascinating story about growing up with two dads – one real and one the father of Robert’s best friend, his rich dad – and the different ways they both thought about money. In the modern day school system, we are taught how to make money, not how to make money work for us. Embark on this journey to discover the true value of money and how to make more of it.


For more details about what’s working for tech-forward founders, schedule a call to learn about the Founders Coffee Club.


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